Articles

Global Markets and Market-Space Competition


Abstract


Globalisation imposes transition in the spatial competition relationships, specifically the abandonment of a competition domain coinciding with specific physical or administrative contexts (a product category, a country, a region, a geographical area, etc.).
Competition in global markets shapes a multi-dimensional space so that a given geographical context can imply the simultaneous presence of very different competitors.
Competition practices are further revolutionized, as they must take into account: saturated markets, and time-based competition.
Global markets with over-supply determine a new approach to competition, with a complete overturning of the hierarchy between customer satisfaction and manufacturing: goods are manufactured only when the level and amount of 
satisfaction required by customers is known.


Keywords


Market-Space Management; Global Markets; Over-Supply; Brand Equity; Brand Extension; Brand Portfolio; Franchising; Licensing; Cornering; Corporate Information Systems; Corporate Culture; System of Intangible Assets

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NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12507

DOI: http://dx.doi.org/10.4468/2002.1.03brondoni

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