Articles

Digital Marketing


Abstract


The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price.
What does pricing mean in a world in which customers propose their own prices (as at priceline.com) or buyers and sellers haggle independently in auctions (as at e-Bay)?
The most significant changes in the digital marketing show the emergence of 'cyber consumers', the cyber business-to-business world and the changing reality of an increasingly complex, dynamic and global markets.


Keywords


Digital Revolution; Digital Marketing; Global Markets; Price; Global Competition

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NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12418

DOI: http://dx.doi.org/10.4468/2002.1.04wind.mahajan

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