Articles

Customizing Prices in Online Markets


Abstract


Dynamic pricing is the dynamic adjustment of prices to consumers depending on the value these customers attribute to a good.
Underlying the concept of dynamic pricing is what marketers call price customization. Price customization is the charging of different prices to end consumers based on a discriminatory variable.
Internet technology will serve as a great enabling tool for making dynamic pricing accessible to many industries.


Keywords


Online Markets; Customizing Prices; Customization; Market Segmentation; Cost of Segmenting; Cost of Policing; Dynamic Pricing

Full Text:

PDF


NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12424

DOI: http://dx.doi.org/10.4468/2002.1.05reinartz

References



Refbacks

  • There are currently no refbacks.


 ________________________________________________________________________________________________________

UNIVERSITY OF MILAN-BICOCCA Piazza dell'Ateneo Nuovo 1, 20126 Milan, Italy Tel. +390264486301; Fax. +390264486303 - email: istei@unimib.it

  Statistiche Piwik

 Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.