Changing Identities. From DiverseyLever to JohnsonDiversey: a Case of Cultural Integration


The Diversey acquisition from the Unilever group was official the 1st April 1996.
The final aim of this operation consisted in a merger between the new acquired company and Industrial Lever to create a new world leader reality in the industrial cleaning field.
An acquisition process is in every case a complex event that generates a wide relational phenomenology. Two companies that work as competitors in a national market, through a ‘far’ decision of acquisition, a result of global strategies, have
to start a strategic-organisational process of merger.
All the acquisition and merger processes find the existence of a cultural problematic, that is linked to the identity processes of the implicated collective subjects.


Corporate Culture; Management; Global Competition; Cultural Integration; Merger and Acquisition; The DiverseyLever Merger

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