Articles

Corporate Responsibility in Scarcity Economy. The Olivetti Case


Abstract


Corporate responsibility tends to take different forms in relation to the different competitive conditions in which a company operates. The purpose of the paper is to analyse corporate responsibility in scarcity economy, with demand largely exceeding supply. In this situation, corporate responsibility, in the main, seeks profitability as the primary goal. The Olivetti case is analyzed to show how the conditions of company wellbeing simply reflect corporate social responsibility, where company growth is directly associated with the development of relations within the local environment as well as social relations.


Keywords


Corporate Responsibility; Corporate Social Responsibility; Scarcity Economy Competition; The Olivetti Case

Full Text:

PDF


NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12460

DOI: http://dx.doi.org/10.4468/2003.1.10arrigo

References



Refbacks

  • There are currently no refbacks.


 ________________________________________________________________________________________________________

UNIVERSITY OF MILAN-BICOCCA Piazza dell'Ateneo Nuovo 1, 20126 Milan, Italy Tel. +390264486301; Fax. +390264486303 - email: istei@unimib.it

  Statistiche Piwik

 Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.