Articles

Professional Football, Stadiums and Global Markets


Abstract


The world of sport, as an economic phenomenon, is an array of extremely complex elements. In this context, professional football clubs are amongst the best-known entities to the general public. Clubs are where the interests of media, sponsors and all others involved are concentrated most. In conditions of over-supply and globalisation, professional football clubs must try to maximise returns on connections with fans (fan value) ‘seven days out of seven’, or give value to fans identifying a market-driven management of the offering presented


Keywords


Sport Management; Professional Football; Football Club Revenues; Football Ticket Prices; Global Markets

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NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12406

DOI: http://dx.doi.org/10.4468/2004.2.07cappiello

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