Articles

Ouverture de ‘Over-Supply and Global Markets – 1’


Abstract


Since the start of the third Millennium, manufacturing globalisation (with the delocalisation of manufacturing activities from socially advanced countries to new areas), the opening of new consumer and import-export markets, and finally the digitalisation of communication, have combined to push many markets into a state of over-supply. In a state of over-supply, global corporate management is defined by the supremacy of intangible assets on one hand and by the crucial importance of a dynamic and complex competition space on the other (market-space management).


Keywords


Global Competition; Over-Supply; Market-Space Management; Intangible Assets; Digital Communication

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NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12508

DOI: http://dx.doi.org/10.4468/2005.1.01ouverture

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