Articles

Dragon-Mart: Chinese Contamination


Abstract


Globalisation means huge quantities of goods and money moving all over the world without borders. Global markets exists because trade does, because multinationals, trading companies, national and international retailers exist. Faced by the quantity of goods flowing and the mass of money moved from one side of the globe to the other every day, countries are not able to modify the state of things in any way. Wal-Mart: 300 billion dollars in sales signifies 10% of US Chinese imports. China is behind it all. Right now, the Chinese have no brands or commercial framework, but what about tomorrow?


Keywords


Global Markets; Over-Supply; Marketing; China; Chinese Market; Wal-Mart

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NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12527

DOI: http://dx.doi.org/10.4468/2005.1.04sparvoli

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