Articles

Global Retailers and Competitive Customer Value


Abstract


Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value.


Keywords


Global Retailers; Market-Driven Management; Competitive Customer Value; Global Competition

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NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12525

DOI: http://dx.doi.org/10.4468/2005.2.07riboldazzi

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