Articles

Global Corporations, Corporate Governance and Social Responsibility


Abstract


Several intentional long-term research projects that reflect the gradual lost of trust in the ethical behaviour of businesses and institutions; the results show moments of particular disenchantment that coincide with specific events, such as
Vietnam war, oil crisis, the Enron affair, the Cirio and Alitalia scandals. The great variety of the stakeholders with which a modern company interacts is such as to require an organic, structured vision of the many sensitive issues that must be addressed, resolved and then communicated, first and foremost within the company itself.


Keywords


Corporate Communication; Global Corporations; Corporate Governance; Sustainable Development; Social Responsibility; Globalization

Full Text:

PDF


NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12512

DOI: http://dx.doi.org/10.4468/2006.2.03morrocchi

References



Refbacks

  • There are currently no refbacks.


 ________________________________________________________________________________________________________

UNIVERSITY OF MILAN-BICOCCA Piazza dell'Ateneo Nuovo 1, 20126 Milan, Italy Tel. +390264486301; Fax. +390264486303 - email: istei@unimib.it

  Statistiche Piwik

 Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.