Articles

A Truly Co-operative Venture: The Case of Co-operative Food


Abstract


Civil society has responded to the predicament of marginalised producers by the rapid emergence of the fair trade market both within the UK and internationally.
Co-operative Food is part of a larger group of diverse businesses from travel to The Co-operative Bank. The Co-op is consumer owned and democratically controlled (one member one vote) by its members, ordinary shoppers.
Co-operative Food’s success in mainstreaming fair trade demonstrates the important role played by social resources in ethical relationship marketing.


Keywords


Co-operative Food Fair Trade; Co-op Own Label; Corporate Social Responsibility; Ethics; Global Trade; Global Markets; The Case of Co-operative Food

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NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12488

DOI: http://dx.doi.org/10.4468/2007.2.05doherty

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