Push and Pull Policy in Market-Driven Management


Push and pull policies identify the different logics that underpin the relationship between a business and its final demand. Push policy refers to the development of processes that emanate from the company and go towards the market, while pull policy refers to processes that start from the market and go towards the company.
Push and pull policies identify processes regarding project, production and distribution activities but also communication flows. This two policies differ for costs, and for their ability to adapt to the various competitive dynamics.
In global dynamic markets, in over supply conditions, push and pull policies can be integrated to maximize the advantages of scale and the competitiveness of fast and personalized market reactions.


Push Strategies; Pull Strategies; Global Competition; Intangibles; Market-Driven Management

Full Text:






  • There are currently no refbacks.


UNIVERSITY OF MILAN-BICOCCA Piazza dell'Ateneo Nuovo 1, 20126 Milan, Italy Tel. +390264486301; Fax. +390264486303 - email:

  Statistiche Piwik

 Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.