Articles

Market-Driven Management as Entrepreneurial Approach


Abstract


Entrepreneurship is traditionally considered as an ‘outward-looking’ phenomenon. Entrepreneurs initiate change by identifying and starting new trading opportunities, related to improved versions of existing commodities or new product
or service concepts, which have been until then unknown to other agents. Market-driven management is not posited to be an alternative to entrepreneurial management, a surrogate or even a better substitute to entrepreneurship. They are, rather, two different theoretical constructs that can be fully integrated.
Value creation and appropriation within the market is the node of the relationship between entrepreneurship and market-driven management.


Keywords


Globalisation; Market-Driven Management; Entrepreneurial Management; Theories of the Firm; Market-Space Competition; Competitive Customer Value

Full Text:

PDF


NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12447

DOI: http://dx.doi.org/10.4468/2009.1.03vallini.simoni

References



Refbacks

  • There are currently no refbacks.


 ________________________________________________________________________________________________________

UNIVERSITY OF MILAN-BICOCCA Piazza dell'Ateneo Nuovo 1, 20126 Milan, Italy Tel. +390264486301; Fax. +390264486303 - email: istei@unimib.it

  Statistiche Piwik

 Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.