Articles

Market-Driven Management, Global Markets and Competitive Convergence


Abstract


Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only differentiated but also often very distant (competitive convergence).


Keywords


Competitive Convergence; Competitive Landscape; Global Competition; Global Markets

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NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12413

DOI: http://dx.doi.org/10.4468/2010.1.08rancati

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