Articles

Market-Driven Management: A Critical Literature Review


Abstract


In global markets the firms adopt a market–driven approach characterized by a careful monitoring of the competition and by the development of high skills in understanding the market and its stakeholders, in order to choose the most suitable competitive strategy. The paper provides a critical review of the main literature on market-driven management, analysing its evolution from Japan to the USA and Europe.


Keywords


Market-Driven Management; Market Orientation; Literature Review

Full Text:

PDF


NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-12386

DOI: http://dx.doi.org/10.4468/2010.2.08gordini

References



Refbacks

  • There are currently no refbacks.


 ________________________________________________________________________________________________________

UNIVERSITY OF MILAN-BICOCCA Piazza dell'Ateneo Nuovo 1, 20126 Milan, Italy Tel. +390264486301; Fax. +390264486303 - email: istei@unimib.it

  Statistiche Piwik

 Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.