Articles

Joyful & Contemporary Italian Lifestyle in Fashion Accessory Market


Abstract


Furla is 100% Italian – in history and spirit. Founded in 1927, it is the only brand in the fast-growing premium segment that gives customers an authentic Made in Italy experience with an attractive value for money. As one of the major global players in the leather goods’ market, Furla stands for quality, colourful creativity, joyfulness and contemporary Italian Lifestyle.


Keywords


Luxury Brand; Made in Italy; Fashion Accessory Market; Furla; Corporate Sustainability

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DOI: http://dx.doi.org/10.4468/2015.4.03furlanetto

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