Articles

The Creation of a Champagne Brand


Abstract


The history of Champagne Encry is marked by the courage and the strong desire to embark on a journey that makes us unique in the world of Champagne. The art of making Champagne has grown together with the value of our wines and merged wisely with the emotion and passion to create the finest champagne Encry.


Keywords


Champagne; Luxury Industry; Global Markets; Global Competition; Luxury Brand; Encry

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DOI: http://dx.doi.org/10.4468/2015.4.07baldin

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