Articles

Proximity Approach as an Option in Global Markets


Abstract


CRAI was founded in 1973 by a small group of food retailers that joined forces to set up the Commissionarie Riunite Alta Italia (C.R.A.I), which later on turned into Commissionarie Riunite Alimentaristi Italiani. The company as a buying group has become in such a short time a key player in the Italian food retail sector developing an Italian retail business model based on the ‘proximity store’ as option to compete in a global market.


Keywords


Retailing; Proximity Stores; Buying Group; Private Label; Market- Driven Management; Over-Supply

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DOI: http://dx.doi.org/10.4468/2015.5.04bordoli

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