Articles

EDLP and Private Labels: Unes Strategic Levers to Look Forward


Abstract


U2 Supermarket and private label products are the main strategic levers that qualify the development of UNES. U2 is a "countercurrent Supermarket” that combine the Every Day Low Price (EDLP) business model with the offer of a wide range of private label products often subject to innovation in order to satisfy changeable customers’ needs.


Keywords


Supermarkets; Over-supply; Private Label; Market-Driven Management; Temporary Store; Global Markets; Online Sales; Alliances; Global Competition

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DOI: http://dx.doi.org/10.4468/2015.5.07paronzini

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