Articles

Linking Destinations Through Sustainable Cultural Routes


Abstract


The potential for cultural routes to promote tourism destinations and increase their competitiveness has been more and more recognised at both European and global level. Planning and developing a cultural route linking together different tourism destinations is a rather difficult and complex process. This analysis will concern the proposal – promoted by a French-based pro-Europe association – to create a European cultural route dedicated to Charlemagne., The main findings are expected to serve, inter alia, as a useful toolbox for those tourism decision-makers who are directly involved in the design and development of cultural routes.


Keywords


European Cultural Routes; Tourism Planning and Development; Sustainability; Destination Competitiveness; Destination Management; Global Tourism; Global Markets

Full Text:

PDF


NBN: http://nbn.depositolegale.it/urn%3Anbn%3Ait%3Aunimib-18849

DOI: http://dx.doi.org/10.4468/2016.1.08pattanaro.pistocchi

References



Refbacks

  • There are currently no refbacks.


 ________________________________________________________________________________________________________

UNIVERSITY OF MILAN-BICOCCA Piazza dell'Ateneo Nuovo 1, 20126 Milan, Italy Tel. +390264486301; Fax. +390264486303 - email: istei@unimib.it

  Statistiche Piwik

 Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.