Articles

Ouverture de ‘Market-Driven Management in Global Tourism’


Abstract


Tourism and other related industries are an inseparable part of globalization in the world economy. Global markets have encouraged the removal of many trade barriers while fostering the free movement of people and know-how across borders that have benefitted the tourism industry.

Globalisation, hard competition and market-driven management are the fundamental characteristics of today’s tourism business and the need to co-build global connectivity for innovation is crucial to the survival of tourism enterprises and all parties involved in the development of global tourism.


Keywords


Global Tourism; Market-Driven Management; Hospitality Modernisation Costs

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DOI: http://dx.doi.org/10.4468/2016.2.01ouverture

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