Articles

The Role of Culture Heritage in Commercial Development and Tourism


Abstract


Territories endowed with cultural heritage, traditions, knowledge, talent, production activities, as well as activities involving services to individuals and business services, can boast benefits that can be enhanced and promoted in global markets also through appropriate communication. Territorial promotion strategies based on cultural heritage should focus on emotional aspects as well as lived experience. The social capital of the territory can be deemed as having both a positive and proactive approach towards the tourism industry.


Keywords


Cultural Heritage; Global Tourism; Global Markets; UNESCO; Tourism Promotion; Tourism Development

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DOI: http://dx.doi.org/10.4468/2017.3.05danesi

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