Issue Title
No 1 (2001): Brand Equity Brand Portfolio Reengineering. The Gruppo Coin Case Abstract  PDF
Flavio Gnecchi, Paolo Ricotti
No 1 (2001): Brand Equity Product Placement and Brand Equity Abstract  PDF
Margherita Corniani
No 1 (2001): Brand Equity Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case Abstract  PDF
Fabio Albanese
No 1 (2002): Market-Space Management Global Markets and Market-Space Competition Abstract  PDF
Silvio M. Brondoni
No 1 (2001): Brand Equity European Community Trade Mark and Brand Equity Abstract  PDF
Stefano Sandri
No 1 (2001): Brand Equity Ouverture de ‘Brand Equity’ Abstract  PDF
Silvio M. Brondoni, Jean-Jacques Lambin
No 2 (2010): Intangible Assets & Global Competition The Cost of Managing Intangibles in Global Markets Abstract  PDF
Margherita Corniani
No 1 (2002): Market-Space Management Ouverture de ‘Market-Space Management’ Abstract  PDF
Silvio M. Brondoni
No 1 (2009): Market-Driven Management and Competitive Customer Value - 1 Market-Driven Management, Competitive Customer Value and Global Networks Abstract  PDF
Silvio M. Brondoni
No 1 (2008): Market-Driven Management and Global Markets - 1 Market-Driven Management in Fashion and Luxury Industries Abstract  PDF
Fabrizio Mosca
No 1 (2001): Brand Equity Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing? Abstract  PDF
Isabelle Schuiling
1 - 11 of 11 Items

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