| Issue | Title | |
| No 2 (2006): Communication and Global Markets | CRM and Corporate Communication | Abstract PDF |
| Luigi Caricato | ||
| No 1 (2001): Brand Equity | Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing? | Abstract PDF |
| Isabelle Schuiling | ||
| No 2 (2003): Marketing Research and Global Markets | Shopping Script and Marketing Research | Abstract PDF |
| Manlio Del Giudice | ||
| No 2 (2016): Global Tourism and Market-Driven Management | Toward Web 5.0 in Italian Regional Destination Marketing | Abstract PDF |
| Mariapina Trunfio, Maria Della Lucia | ||
| No 1 (2010): Marketing Channels and Global Markets | Six Classic Distribution Paradigms for Global Marketing Channel Strategy | Abstract PDF |
| Bert Rosenbloom | ||
| No 1 (2001): Brand Equity | Brand Portfolio Reengineering. The Gruppo Coin Case | Abstract PDF |
| Flavio Gnecchi, Paolo Ricotti | ||
| No 2 (2004): Sport Management and Global Markets | The Professional Rugby Experience in England and Italy | Abstract PDF |
| Howard Thomas, Francesco Cavatorti, Alessandro Fino | ||
| No 2 (2016): Global Tourism and Market-Driven Management | Multisensory Experiences of Italian Tourists in Rural Transylvania | Abstract PDF |
| Codrina Sandru, Florin Nechita | ||
| No 2 (2003): Marketing Research and Global Markets | Data Mining and Marketing Intelligence | Abstract PDF |
| Alberto Saccardi | ||
| No 2 (2015): Design Management, Product Engineering and Global Competition | Ouverture de 'Design Management, Product Engineering and Global Competition' | Abstract PDF |
| Silvio M. Brondoni, Marco Pironti | ||
| No 1 (2002): Market-Space Management | Strategic Marketing Revisited after September 11 | Abstract PDF |
| Jean-Jacques Lambin | ||
| No 2 (2003): Marketing Research and Global Markets | Ouverture de ‘Marketing Research and Global Markets’ | Abstract PDF |
| Silvio M. Brondoni | ||
| No 2 (2006): Communication and Global Markets | Global Markets and Contemporary Art | Abstract PDF |
| Federica Codignola | ||
| No 2 (2006): Communication and Global Markets | Digital Marketing Communication | Abstract PDF |
| Margherita Corniani | ||
| No 2 (2004): Sport Management and Global Markets | Ouverture de ‘Sport Management and Global Markets’ | Abstract PDF |
| Silvio M. Brondoni, Sergio Cherubini | ||
| No 1 (2002): Market-Space Management | Digital Marketing | Abstract PDF |
| Jerry Wind, Vijay Mahajan | ||
| No 2 (2006): Communication and Global Markets | Corporate Communication and Global Markets | Abstract PDF |
| Silvio M. Brondoni | ||
| No 1 (2005): Over-Supply and Global Markets - 1 | Product Differentiation Costs and Global Competition | Abstract PDF |
| Maria Emilia Garbelli | ||
| No 1 (2005): Over-Supply and Global Markets - 1 | Brand Portfolio and Over-Supply | Abstract PDF |
| Flavio Gnecchi | ||
| No 2 (2005): Over-Supply and Global Markets - 2 | Trade, Over-Supply and Global Markets. The Coop Italia Case | Abstract PDF |
| Vincenzo Tassinari | ||
| No 2 (2005): Over-Supply and Global Markets - 2 | Price Policies, Over-Supply and Demand Bubbles | Abstract PDF |
| Giuseppe Cappiello | ||
| No 1 (2002): Market-Space Management | Marketing in Wireless Context | Abstract PDF |
| Lele Dainesi, Antonella Zucchella | ||
| No 2 (2016): Global Tourism and Market-Driven Management | Online Communication and Italian Tourism | Abstract PDF |
| Fabrizio Mosca, Kamel Ben Youssef, Thomas Majd | ||
| No 1 (2002): Market-Space Management | From Cornering to Virtual Cornering | Abstract PDF |
| Andrea Francesco Martinelli | ||
| No 1 (2010): Marketing Channels and Global Markets | Innovation in Marketing Channels | Abstract PDF |
| Fabio Musso | ||
| No 1 (2001): Brand Equity | Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case | Abstract PDF |
| Fabio Albanese | ||
| No 1 (2010): Marketing Channels and Global Markets | Ouverture de ‘Marketing Channels and Global Markets’ | Abstract PDF |
| Silvio M. Brondoni, Fabio Musso | ||
| No 1 (2008): Market-Driven Management and Global Markets - 1 | Ouverture de 'Market-Driven Management and Global Markets - 1' | Abstract PDF |
| Silvio M. Brondoni | ||
| No 1 (2001): Brand Equity | The 22 Immutable Laws of Branding | Abstract PDF |
| Al Ries, Laura Ries | ||
| No 2 (2003): Marketing Research and Global Markets | Do Global Brands Benefit from a Unique Worldwide Image? | Abstract PDF |
| Isabelle Schuiling, Jean-Jacques Lambin | ||
| No 1 (2003): Corporate Responsibility and Market-Space Competition | Global Retailers and Corporate Responsibility | Abstract PDF |
| Cosetta Pepe | ||
| No 2 (2004): Sport Management and Global Markets | The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA Case | Abstract PDF |
| Henk J. Markerink, Andrea Santini | ||
| No 1 (2005): Over-Supply and Global Markets - 1 | Dragon-Mart: Chinese Contamination | Abstract PDF |
| Andrea Sparvoli | ||
| No 2 (2001): Market-Driven Management | Market-Orientation and Corporate Performance | Abstract PDF |
| Jean-Jacques Lambin, Rubén Chumpitaz | ||
| No 2 (2003): Marketing Research and Global Markets | The Art Market, Global Economy and Information Transparency | Abstract PDF |
| Federica Codignola | ||
| 1 - 35 of 35 Items | ||
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