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Issue Title
 
No 1 (2001): Brand Equity Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing? Abstract  PDF
Isabelle Schuiling
 
No 2 (2006): Communication and Global Markets CRM and Corporate Communication Abstract  PDF
Luigi Caricato
 
No 2 (2003): Marketing Research and Global Markets Shopping Script and Marketing Research Abstract  PDF
Manlio Del Giudice
 
No 2 (2004): Sport Management and Global Markets The Professional Rugby Experience in England and Italy Abstract  PDF
Howard Thomas, Francesco Cavatorti, Alessandro Fino
 
No 1 (2001): Brand Equity Brand Portfolio Reengineering. The Gruppo Coin Case Abstract  PDF
Flavio Gnecchi, Paolo Ricotti
 
No 1 (2010): Marketing Channels and Global Markets Six Classic Distribution Paradigms for Global Marketing Channel Strategy Abstract  PDF
Bert Rosenbloom
 
No 2 (2003): Marketing Research and Global Markets Data Mining and Marketing Intelligence Abstract  PDF
Alberto Saccardi
 
No 2 (2015): Design Management, Product Engineering and Global Competition Ouverture de 'Design Management, Product Engineering and Global Competition' Abstract  PDF
Silvio M. Brondoni, Marco Pironti
 
No 2 (2003): Marketing Research and Global Markets Ouverture de ‘Marketing Research and Global Markets’ Abstract  PDF
Silvio M. Brondoni
 
No 2 (2006): Communication and Global Markets Global Markets and Contemporary Art Abstract  PDF
Federica Codignola
 
No 2 (2006): Communication and Global Markets Digital Marketing Communication Abstract  PDF
Margherita Corniani
 
No 2 (2004): Sport Management and Global Markets Ouverture de ‘Sport Management and Global Markets’ Abstract  PDF
Silvio M. Brondoni, Sergio Cherubini
 
No 1 (2002): Market-Space Management Digital Marketing Abstract  PDF
Jerry Wind, Vijay Mahajan
 
No 2 (2006): Communication and Global Markets Corporate Communication and Global Markets Abstract  PDF
Silvio M. Brondoni
 
No 1 (2005): Over-Supply and Global Markets - 1 Product Differentiation Costs and Global Competition Abstract  PDF
Maria Emilia Garbelli
 
No 2 (2005): Over-Supply and Global Markets - 2 Trade, Over-Supply and Global Markets. The Coop Italia Case Abstract  PDF
Vincenzo Tassinari
 
No 1 (2005): Over-Supply and Global Markets - 1 Brand Portfolio and Over-Supply Abstract  PDF
Flavio Gnecchi
 
No 2 (2005): Over-Supply and Global Markets - 2 Price Policies, Over-Supply and Demand Bubbles Abstract  PDF
Giuseppe Cappiello
 
No 1 (2002): Market-Space Management Marketing in Wireless Context Abstract  PDF
Lele Dainesi, Antonella Zucchella
 
No 1 (2002): Market-Space Management From Cornering to Virtual Cornering Abstract  PDF
Andrea Francesco Martinelli
 
No 1 (2010): Marketing Channels and Global Markets Innovation in Marketing Channels Abstract  PDF
Fabio Musso
 
No 1 (2001): Brand Equity Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case Abstract  PDF
Fabio Albanese
 
No 1 (2010): Marketing Channels and Global Markets Ouverture de ‘Marketing Channels and Global Markets’ Abstract  PDF
Silvio M. Brondoni, Fabio Musso
 
No 1 (2008): Market-Driven Management and Global Markets - 1 Ouverture de 'Market-Driven Management and Global Markets - 1' Abstract  PDF
Silvio M. Brondoni
 
No 1 (2001): Brand Equity The 22 Immutable Laws of Branding Abstract  PDF
Al Ries, Laura Ries
 
No 2 (2003): Marketing Research and Global Markets Do Global Brands Benefit from a Unique Worldwide Image? Abstract  PDF
Isabelle Schuiling, Jean-Jacques Lambin
 
No 1 (2003): Corporate Responsibility and Market-Space Competition Global Retailers and Corporate Responsibility Abstract  PDF
Cosetta Pepe
 
No 2 (2004): Sport Management and Global Markets The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA Case Abstract  PDF
Henk J. Markerink, Andrea Santini
 
No 1 (2005): Over-Supply and Global Markets - 1 Dragon-Mart: Chinese Contamination Abstract  PDF
Andrea Sparvoli
 
No 2 (2001): Market-Driven Management Market-Orientation and Corporate Performance Abstract  PDF
Jean-Jacques Lambin, Rubén Chumpitaz
 
No 2 (2003): Marketing Research and Global Markets The Art Market, Global Economy and Information Transparency Abstract  PDF
Federica Codignola
 
No 1 (2002): Market-Space Management Strategic Marketing Revisited after September 11 Abstract  PDF
Jean-Jacques Lambin
 
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