|
Issue |
Title |
|
No 2 (2006): Communication and Global Markets |
CRM and Corporate Communication |
Abstract
PDF
|
Luigi Caricato |
|
No 1 (2001): Brand Equity |
Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing? |
Abstract
PDF
|
Isabelle Schuiling |
|
No 2 (2003): Marketing Research and Global Markets |
Shopping Script and Marketing Research |
Abstract
PDF
|
Manlio Del Giudice |
|
2017: Special Issue on Global Tourism Management |
Tourology: An Integrated Approach to Tourism Itineraries |
Abstract
PDF
|
Stefano Soglia |
|
2017: Special Issue on Global Tourism Management |
Global Tourism and Language Learning: the Study Abroad Sector |
Abstract
PDF
|
Andrea Salazzaro |
|
No 1 (2010): Marketing Channels and Global Markets |
Six Classic Distribution Paradigms for Global Marketing Channel Strategy |
Abstract
PDF
|
Bert Rosenbloom |
|
No 2 (2016): Global Tourism and Market-Driven Management |
Toward Web 5.0 in Italian Regional Destination Marketing |
Abstract
PDF
|
Mariapina Trunfio, Maria Della Lucia |
|
2015: Special Issue on Start-Up Ecosystem |
Italian Web Job Vacancies for Marketing-Related Professions |
Abstract
PDF
|
Mario Mezzanzanica |
|
No 2 (2003): Marketing Research and Global Markets |
Data Mining and Marketing Intelligence |
Abstract
PDF
|
Alberto Saccardi |
|
No 2 (2015): Design Management, Product Engineering and Global Competition |
Ouverture de 'Design Management, Product Engineering and Global Competition' |
Abstract
PDF
|
Silvio M. Brondoni, Marco Pironti |
|
No 1 (2001): Brand Equity |
Brand Portfolio Reengineering. The Gruppo Coin Case |
Abstract
PDF
|
Flavio Gnecchi, Paolo Ricotti |
|
No 2 (2004): Sport Management and Global Markets |
The Professional Rugby Experience in England and Italy |
Abstract
PDF
|
Howard Thomas, Francesco Cavatorti, Alessandro Fino |
|
No 2 (2016): Global Tourism and Market-Driven Management |
Multisensory Experiences of Italian Tourists in Rural Transylvania |
Abstract
PDF
|
Codrina Sandru, Florin Nechita |
|
No 1 (2003): Corporate Responsibility and Market-Space Competition |
Global Retailers and Corporate Responsibility |
Abstract
PDF
|
Cosetta Pepe |
|
No 2 (2004): Sport Management and Global Markets |
The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA Case |
Abstract
PDF
|
Henk J. Markerink, Andrea Santini |
|
No 1 (2005): Over-Supply and Global Markets - 1 |
Dragon-Mart: Chinese Contamination |
Abstract
PDF
|
Andrea Sparvoli |
|
No 2 (2001): Market-Driven Management |
Market-Orientation and Corporate Performance |
Abstract
PDF
|
Jean-Jacques Lambin, Rubén Chumpitaz |
|
No 2 (2003): Marketing Research and Global Markets |
The Art Market, Global Economy and Information Transparency |
Abstract
PDF
|
Federica Codignola |
|
No 1 (2002): Market-Space Management |
Strategic Marketing Revisited after September 11 |
Abstract
PDF
|
Jean-Jacques Lambin |
|
No 2 (2003): Marketing Research and Global Markets |
Ouverture de ‘Marketing Research and Global Markets’ |
Abstract
PDF
|
Silvio M. Brondoni |
|
No 2 (2006): Communication and Global Markets |
Global Markets and Contemporary Art |
Abstract
PDF
|
Federica Codignola |
|
No 2 (2006): Communication and Global Markets |
Digital Marketing Communication |
Abstract
PDF
|
Margherita Corniani |
|
No 2 (2004): Sport Management and Global Markets |
Ouverture de ‘Sport Management and Global Markets’ |
Abstract
PDF
|
Silvio M. Brondoni, Sergio Cherubini |
|
No 1 (2002): Market-Space Management |
Digital Marketing |
Abstract
PDF
|
Jerry Wind, Vijay Mahajan |
|
No 1 (2005): Over-Supply and Global Markets - 1 |
Product Differentiation Costs and Global Competition |
Abstract
PDF
|
Maria Emilia Garbelli |
|
No 2 (2006): Communication and Global Markets |
Corporate Communication and Global Markets |
Abstract
PDF
|
Silvio M. Brondoni |
|
No 1 (2005): Over-Supply and Global Markets - 1 |
Brand Portfolio and Over-Supply |
Abstract
PDF
|
Flavio Gnecchi |
|
No 2 (2005): Over-Supply and Global Markets - 2 |
Trade, Over-Supply and Global Markets. The Coop Italia Case |
Abstract
PDF
|
Vincenzo Tassinari |
|
No 2 (2005): Over-Supply and Global Markets - 2 |
Price Policies, Over-Supply and Demand Bubbles |
Abstract
PDF
|
Giuseppe Cappiello |
|
No 1 (2002): Market-Space Management |
Marketing in Wireless Context |
Abstract
PDF
|
Lele Dainesi, Antonella Zucchella |
|
No 2 (2016): Global Tourism and Market-Driven Management |
Online Communication and Italian Tourism |
Abstract
PDF
|
Fabrizio Mosca, Kamel Ben Youssef, Thomas Majd |
|
No 1 (2002): Market-Space Management |
From Cornering to Virtual Cornering |
Abstract
PDF
|
Andrea Francesco Martinelli |
|
No 1 (2010): Marketing Channels and Global Markets |
Innovation in Marketing Channels |
Abstract
PDF
|
Fabio Musso |
|
No 1 (2001): Brand Equity |
Merchandising and Licensing to Improve Brand Equity. The Coca-Cola Case |
Abstract
PDF
|
Fabio Albanese |
|
No 1 (2010): Marketing Channels and Global Markets |
Ouverture de ‘Marketing Channels and Global Markets’ |
Abstract
PDF
|
Silvio M. Brondoni, Fabio Musso |
|
No 1 (2008): Market-Driven Management and Global Markets - 1 |
Ouverture de 'Market-Driven Management and Global Markets - 1' |
Abstract
PDF
|
Silvio M. Brondoni |
|
No 1 (2001): Brand Equity |
The 22 Immutable Laws of Branding |
Abstract
PDF
|
Al Ries, Laura Ries |
|
No 2 (2003): Marketing Research and Global Markets |
Do Global Brands Benefit from a Unique Worldwide Image? |
Abstract
PDF
|
Isabelle Schuiling, Jean-Jacques Lambin |
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1 - 38 of 38 Items |
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